Being an editor is at times akin to being a magian. Cuts are made that turn the eye away from what may be present. When the hand moves, the rabbit "appears". Likewise, as an editor, a large portion of my job is to make something look seamless, when in fact the content is quite fractured.
I have recently been working with SFL Backstage, a music publication site that aims to unite South Florida's Underground music scene by connecting dedicated artist with loyal fans, to create music content for online outlets. For me, the projects intertwine two forms of media I enjoy - video & music.
I am in charge of taking raw media files and creating content for a desired medium. The magic comes in the making of their music videos.
For each music video, I am instructed to take raw video of two different performances and make them match one. In other words, a performer sings two songs, the second is to become a music video, so footage from both songs is used to create a "seamless" music video.
By timing beats with hand motions (such as a drum beat), video is made to look like both clips are taken from the same event when in fact they are not. Make sense? Check out the second video and watch closely when the drummer hits a downbeat. You'll notice that while the main drum head hit matches the song, his other hand is completely off (it's not even close).
"On-Beat" drum hits from the second video titled "Won't Take Long".
Since the eye is attracted to the most dramatic action, small background details (like offbeat hits) are missed. Watch both videos below and see how many times such tricks were made.